By Disney’s Hulu and Fox Entertainment have extended their partnership for another four years, ensuring Hulu remains the exclusive US streaming home for popular Fox shows like The Simpsons, Family Guy, The Masked Singer, and more.
The agreement, which also renews its marketing alliance established in January 2023, highlights the growing reliance on joint promotional efforts in today’s competitive streaming landscape.
This renewal further cements Hulu’s position as a leading platform for next-day streaming of Fox content, reinforcing the synergy between the two entertainment giants.
Hulu and Fox Entertainment deal details
The multi-year agreement includes in-season streaming rights for Fox’s primetime entertainment programming, ensuring shows like The Masked Singer, Bob’s Burgers, The Simpsons, and Next Level Chef are available on Hulu the day after their broadcast.
Upcoming fall dramas such as Rescue: HI-Surf and Murder in a Small Town will also follow this model, offering Hulu subscribers seamless access to Fox’s latest content.
Fox does not operate its subscription-based streaming platform, relying instead on Hulu to monetize its content within the subscription video-on-demand (SVOD) ecosystem.
This partnership positions Hulu as a critical player in Fox’s digital strategy, while Fox continues to operate Tubi, its free ad-supported streaming service.
Fox and Hulu marketing collaboration
As part of the agreement, the companies will extend their marketing alliance. This collaboration ensures joint branding across Fox-owned and external consumer platforms, aligning messaging for live and on-demand viewing.
Since its inception, the alliance has boosted viewer engagement and strengthened the visibility of Fox content on Hulu, benefiting both entities in a rapidly evolving media landscape.
Fox Entertainment’s CEO, Rob Wade, emphasized the success of their collaborative approach, describing it as a driver of mutual growth.
Hulu’s general manager, Lauren Tempest, highlighted the deal’s continued benefits, stating that the partnership has solidified Hulu’s reputation as a premier next-day streaming destination for Fox programming.
Disney Television Studios and Fox’s in-house productions in focus
The deal showcases the depth of content Fox brings to Hulu, including animated favorites like The Simpsons, Family Guy, Bob’s Burgers, and The Great North, all produced by Disney Television Studios.
Fox Alternative Entertainment, Fox’s unscripted studio, continues to supply hit series like The Masked Singer and Next Level Chef.
At the same time, Fox Entertainment Studios expands its portfolio with scripted offerings like Animal Control and the upcoming Going Dutch, starring Denis Leary.
Fox’s animation studio, Bento Box Entertainment, is also behind several upcoming projects, including Krapopolis by Dan Harmon, Grimsburg featuring Jon Hamm, and Universal Basic Guys by the Malamut Brothers.
These productions highlight the creative diversity driving the continued appeal of Fox content.
How does this deal affect the streaming market?
This renewed partnership underscores the shifting dynamics of the streaming industry, where alliances between traditional broadcasters and digital platforms are critical for success.
Fox’s decision to focus on Hulu as its SVOD partner reflects a strategic move to capitalize on Hulu’s extensive reach and established user base.
This agreement strengthens Hulu’s content offering for Disney, bolstering its competitiveness against rivals like Netflix and Amazon Prime.
As media companies face increasing pressure to balance profitability with content quality, collaborations like this demonstrate the importance of strategic partnerships in navigating the challenges of a crowded marketplace.
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